Privacy Policy
Last updated: July 1, 2026
My School Uniforms (“MSU,” “we,” “us,” or “our”) is a uniform program managed by Ad It Up, LLC. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you use our website, place an order through a school’s uniform store, or otherwise interact with us.
By using our website or placing an order, you agree to the practices described in this policy. If you do not agree, please do not use our site or services.
1. Information We Collect
Information you provide to us
We collect information you give us directly, including:
- Contact details, such as name, email address, phone number, and mailing or shipping address
- Order information, such as sizes, quantities, colors, and product selections
- Student or child information provided by a parent, guardian, or school, such as grade level or school affiliation, when needed to fulfill a uniform order
- Payment information, processed securely through our third-party payment processor (we do not store full credit card numbers on our own servers)
- Messages you send us through contact forms, email, or phone
- Information submitted by school administrators when setting up or managing a school’s uniform program
Information collected automatically
When you visit our website, we automatically collect certain technical information, including:
- IP address, browser type, and device information
- Pages visited, time spent on pages, and referring website
- Cookies and similar tracking technologies (see Section 4 below)
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill uniform orders, including production, embroidery, and shipping
- Communicate with you about your order, including confirmations, production updates, and shipping notifications
- Set up and manage a school’s private uniform store
- Respond to inquiries and provide customer support
- Improve our website, products, and services
- Send occasional updates about a school’s uniform program, when relevant
- Comply with legal obligations and protect against fraud
We do not sell personal information to third parties.
3. How We Share Information
We do not share, sell, or rent your personal information to outside companies. All embroidery, screen print, DTF, and patch production is performed in-house by Ad It Up, LLC, the parent company of My School Uniforms, so your order never has to leave our hands to be produced.
The only information we share outside of MSU is the minimum necessary to complete your order or comply with the law, limited to:
- Payment processors, to securely process payments made directly to MSU
- Shipping carriers, to deliver orders directly to families
- The partnering school, limited to order and program information reasonably needed to administer the school’s uniform program
- Service providers who support our website and hosting under confidentiality obligations
- Legal or regulatory authorities, when required by law or to protect our rights, property, or safety, or that of others
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to keep the site functioning properly, remember your preferences, and understand how visitors use our site. You can control cookies through your browser settings; disabling cookies may affect some site features.
5. Children's Privacy
My School Uniforms is designed for use by parents, guardians, and school administrators, not by children directly. Any information we collect about a student is provided to us by a parent, guardian, or school, and is used solely for the purpose of fulfilling that student’s uniform order. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided us with personal information directly, please contact us and we will promptly remove it.
6. Data Retention
We retain personal information for as long as necessary to fulfill orders, maintain school program records, and comply with our legal and accounting obligations. When information is no longer needed, we take reasonable steps to delete or anonymize it.
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so while we work to protect your information, we cannot guarantee absolute security.
8. Your Choices and Rights
Depending on where you live, you may have the right to access, correct, or request deletion of your personal information, or to opt out of certain communications. You can:
- Unsubscribe from marketing emails using the link included in those emails
- Contact us directly to request access to, correction of, or deletion of your information
We will respond to verified requests in accordance with applicable law.
9. Third-Party Links
Our website or a school’s uniform store may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies directly.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The “Last updated” date at the top of this page will reflect the most recent revision. Continued use of our website after changes take effect constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us at:
Ad It Up, LLC / My School Uniforms
2424 Menaul Blvd NE, Albuquerque, NM 87107
Email: [email protected]
Phone: 505-888-0007